Privacy Policy

Last updated: 22 June 2026

1. About Likuid

Likuid is a trading name of Likuid Limited, a company registered in England & Wales under company number 17095414, whose registered office is at 14 Vanbrugh Road, London, England, W4 1JB.

Likuid acts as both a data controller and a data processor in respect of personal information. As a data controller, we are responsible for managing and protecting the personal data collected through our direct interactions with you. We act as a data processor when providing services to clients; in those cases our responsibilities are set out in our contract with each client.

Data Protection contact: dpo@likuid.ai. You have the right to complain at any time to the Information Commissioner's Office (ICO), ico.org.uk.

2. Information we collect

• Client-provided data: personal details, contact information, identification numbers, fraud-related information and other relevant data.
• External sources: public records, third-party data providers and internally built databases.
• Financial and credit data: bank account and transaction data via regulated Open Banking providers, and credit reference data from licensed credit reference agencies.
• Service-user information: contact details and financial information for billing.
• Website-visitor data: device information, usage data and cookies.
• Direct submissions: name, contact details and the nature of your enquiry.

3. How we use your information

• Delivering services to our clients.
• Operating and improving our services — analysing usage patterns, enhancing functionality, strengthening security, preventing fraud and resolving issues.
• Legal compliance and protecting our rights.
• Consent-based usage where you have given it.
• Data triangulation — combining information for categorisation, enrichment and validation.
• Aggregate, anonymised information for research and analysis.

4. Legal basis for processing

We process personal data on the basis of consent, contractual obligations, legal compliance, legitimate interests and the performance of an agreement, as applicable.

5. Information sharing

We may share information for client service delivery, business transitions, partnerships with service providers, legal and regulatory compliance, and where you direct us to.

6. Website tracking and marketing

We use activity logs, embedded solutions, digital identifiers and web beacons to understand and improve how our website is used.

7. Safeguarding your data

• Recognised security standards and encrypted storage on UK-based infrastructure.
• Strict access controls, confidentiality agreements and two-factor authentication.
• Limited data exports. Report any security concern to dpo@likuid.ai.

8. International transfers

Where data is transferred outside the UK, we apply appropriate safeguards and contractual protections to maintain a high standard of data protection.

9. Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, with tailored retention periods and regular reviews. You may exercise your right to be forgotten by contacting dpo@likuid.ai.

10. Your legal rights

You have the right to be informed, the right of access, and the rights to rectification, erasure, objection, restriction of processing and data portability. To exercise any of these, contact dpo@likuid.ai.

11. Changes to this policy

We may update this policy from time to time. Continued use of our website and services signifies acceptance of the updated policy.